The Duolingo for cognitive fitness.

The Cognitive Fitness Platform for the AI Era.

AI is changing how we think. Rusty helps people stay mentally sharp.

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Rusty daily circuit showing verbal fluency training

5 minutes a day

The Problem

The everyday reps that keep us sharp are quietly disappearing.

remembercalculatewritecommunicatesolve

People once practiced these skills in the normal course of life. Today AI does more of those tasks for us.

That saves time, but it also means fewer opportunities to train critical thinking, memory, articulation, and cognitive flexibility.

Why Now

A new consumer category appears when behavior changes.

The same pattern happened in fitness, sleep, and mindfulness. First the behavior changed. Then people wanted a score, a routine, and a coach.

Internet

Information became abundant.

Smartphones

Attention became measurable.

Generative AI

Thinking became outsourceable.

Cognitive Fitness

Mental training becomes intentional.

The Vision

Physical fitness became normal. Mental wellness became normal. Cognitive fitness is next.

Physical fitness

Steps, workouts, recovery

Mental wellness

Meditation, therapy, mood

Cognitive fitness

Reasoning, recall, clarity

Product

A daily workout for the skills that make people intelligent.

Rusty turns mental training into a consumer habit: adaptive, social, measurable, and warm.

Rusty daily circuit showing critical thinking training

Rusty articulation recording prompt — Voice prompt

Rusty clarity score results screen — Measurable results

Mental Math

Fast arithmetic, estimation, and number sense.

Critical Thinking

Reasoning drills that train better judgment.

Memory

Sequences, recall, and pattern retention.

Verbal Fluency

Word recall and clear spoken responses.

Articulation

AI clarity scores for how well ideas land.

Daily Workout

A five-minute circuit that adapts every day.

Progress

Track speed, accuracy, clarity, and streaks.

Friends

Daily challenges, referrals, and leaderboards.

How It Works

Benchmark. Train. Adapt. Track. Repeat.

Benchmark

Daily personalized training

Adaptive AI

Track measurable progress

Stay cognitively fit

Market

Start with people who already feel the pressure to stay sharp.

The category begins with ambitious consumers and expands into institutions as cognitive health becomes tracked like physical health.

Initial users

StudentsProfessionalsKnowledge workersLifelong learners

Future expansion

SchoolsUniversitiesEnterpriseHealthcare

Business Model

A consumer subscription habit with institutional upside.

Free

Start the habit with daily workouts, streaks, and core cognitive reps.

Rusty Premium

$6.99/mo

Current launch pricing for deeper training, adaptive plans, AI coaching, friend challenges, and advanced progress. Pricing is expected to increase as the product expands.

Future Teams

B2B

Education, enterprise, and healthcare programs as cognitive fitness becomes a category.

Go To Market

A consumer loop built for daily streaks and creator-led discovery.

Daily challenge loop

UGC creators

Affiliate program

Organic TikTok

Instagram

ASO

Referral loops

Competitive Positioning

Rusty sits between wellness and productivity.

Not brain games. Not school. Not another AI assistant. Rusty is the daily operating system for cognitive fitness.

Wellness

Productivity

Brain games

Learning apps

AI assistants

RustyCognitive fitness

Founder

Built by a founder close to the problem.

Krishna Gajipara

Built Rusty while still in high school. Self-taught developer. Mission-driven and unusually close to the next generation of AI-native learners.

Closing

We believe every person will one day train their mind the same way they train their body.

Contact

krishnagajipara215@gmail.com